Elements and Principles of Design -- The language of Design
The elements are what we see in design, and the principles are how we use them.
Elements: Line, Shape, Texture, Color, Value, Form, Space
Principles: Contrast, Movement, Emphasis, Balance, Unity, Rhythm, Pattern
Type Layout Principles
Type Layout Principles
Type Style (Font)
Type Treatment (Color, Size, & Effects of text)
Type Position (Location of text on the page)
Type Style (Font)
Type Treatment (Color, Size, & Effects of text)
Type Position (Location of text on the page)
Color Schemes
Complimentary: Colors opposite from each other on the color wheel (use to make design "pop" out)
Analogous: Colors next to each other on the color wheel (use to unify design)
Monochromatic: 1 color plus black and white
Primary: Red, Yellow, and Blue
Analogous: Colors next to each other on the color wheel (use to unify design)
Monochromatic: 1 color plus black and white
Primary: Red, Yellow, and Blue