Example of an effective Public Service Announcement (PSA)
What do you want the world to know? That's the central question asked when you are creating a public service announcement (PSA). Often in the form of commercials and print ads, PSAs are created to persuade an audience to take a favorable action. PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change.
This information came from the following website:
http://www.centerdigitaled.com/artsandhumanities/How-to-Create-the-Perfect-Public-Service-Announcement.html
"This is your brain. This is your brain on drugs. Any questions?"
"A mind is a terrible thing to waste."
"Friends don't let friends drive drunk."
"You could learn a lot from a dummy."
How many of these phrases ring a bell? These widely recognized slogans from national public service announcement campaigns by the Ad Council have become a part of our culture.
A public service announcement can be a great way to get your message out to the public.
A little about writing a PSA:
This information came from the following website:
http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/public-service-announcements/main
This information came from the following website:
http://www.centerdigitaled.com/artsandhumanities/How-to-Create-the-Perfect-Public-Service-Announcement.html
"This is your brain. This is your brain on drugs. Any questions?"
"A mind is a terrible thing to waste."
"Friends don't let friends drive drunk."
"You could learn a lot from a dummy."
How many of these phrases ring a bell? These widely recognized slogans from national public service announcement campaigns by the Ad Council have become a part of our culture.
A public service announcement can be a great way to get your message out to the public.
A little about writing a PSA:
- The content of your writing should have the right "hooks" -- words or phrases that grab attention -- to attract your audience (You need to know who your audience is). For example, starting your PSA off with something like, "If you're between the ages of 25 and 44, you're more likely to die from AIDS than from any other disease."
This information came from the following website:
http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/public-service-announcements/main